Classroom Trend Tracker – January ✈️🔍

With the new year kicking off and everyone getting back into work mode, we’re here to help you stay ahead! Each month, we’ll bring you the latest insights, creative ideas, and must-know trends to keep your socials thriving
 

Sooo, what does 2025 have in store for social media trends?🤔
 

🎭 Unfiltered, Authentic Content
Trend Recap: Forget perfection—2025 is all about keeping it real. Audiences are connecting more with bold, creative, and personality-driven content than polished professionalism.

How to Join In: Show off your brand’s true voice by sharing behind-the-scenes clips, quirky team moments, or even relatable fails. The more unexpected, the better!

👂 Reactive Social Listening
Trend Recap: It’s not just about listening anymore—it’s about responding. Brands that engage with customer conversations online are building stronger communities.

How to Join In: Keep an eye on your comments and mentions. Reply to questions, jump on memes your audience creates, or even take a customer suggestion and turn it into a post.

📍 IRL Experiences
Trend Recap: In-person events like pop-ups and meetups are making a comeback as brands look to build real-world connections that fuel online engagement.

How to Join In: Host a workshop, launch party, or coffee catch-up for your audience. Encourage attendees to share their experience on socials, creating buzz for your brand.

🌐 Community Over Influencers
Trend Recap: Real customers are driving the conversation. Authentic testimonials and community-driven content now hold more weight than influencer campaigns.

How to Join In: Highlight your customer stories and encourage user-generated content. For example, run a hashtag challenge or share reviews that show why people love your brand.

🛍️ Seamless Social Commerce
Trend Recap: Social platforms are becoming shopping hubs. Short-form content that’s easy to shop is driving purchasing decisions.

How to Join In: Make your posts shoppable! Add product tags to Instagram posts or use platform features like TikTok Shop to let your audience purchase straight from your content.

⚡Trending Reels:

Trend: Are You Kidding, That’s Unfair 🎭
What’s it about? This dramatic audio is all about quick mood flips, perfect for poking fun at those relatable “oops” moments or showing off your playful side.
🎧 Audio: Original audio - vivafalastinleen

Trend: Wannabe x Intoxicated 🎶
What’s it about? New year, new goals! Use this trending sound to share what you’re manifesting for 2025. Whether it’s personal goals or business dreams, this audio sets the tone.
🎧 Audio: WANNABE X INTOXICATED - guymusicc 

These sounds are a great way to bring energy and personality to your January posts. Get creative and make them your own! ✨

🗓 Save the date:

🙃 January 17: Ditch Your Resolution Day #DitchYourResolutionDay
 Post a humorous take on common abandoned resolutions or offer tips for sticking to goals that matter.

📚 January 24: International Day of Education
Highlight the importance of learning! Share inspirational stories, team insights, or resources to promote personal and professional growth.

🐉 January 29: Chinese New Year #LunarNewYear #ChineseNewYear
Welcome the Year of the Dragon! Share festive greetings, cultural insights, or tips for celebrating this iconic holiday.

🍫 January 27: National Chocolate Cake Day
Get sweet with it! Share a drool-worthy recipe, run a dessert-themed poll, or showcase team favourites.

🎉 Regional Holidays

• January 20: Wellington Anniversary Day
• January 27: Auckland and Northland Anniversary Day

Use these holidays to connect with local audiences. Share regional fun facts, promote special offers, or spotlight team adventures in these areas.