Your monthly roundup of social media trends, tips, and content ideas☀️

⚡What’s Trending?

🎨 2025 Pinterest Palette

  
We’re stepping into the future of design with Pinterest’s top five colour trends for 2025, straight from their latest insights. Pinterest is where people go to plan what’s next, giving it the unique ability to predict the next big things in culture.

Fresh off Pinterest Predicts 2025, these are the five emerging colours set to dominate everything from fashion and interiors to branding and marketing:
❤️ Cherry Red: Bold, statement-making, and perfect for fashion or décor.
💛 Butter Yellow: A playful pastel bringing warmth and whimsy.
💜 Aura Indigo: A moody, cosmic lilac with an edge.
💚 Dill Green: A tangy, pickle-inspired green shaking up trends.
🤍 Alpine Oat: A chic, neutral tone ideal for cosy textures.

💡 How to use these shades? Add them to your seasonal campaigns, inspire fresh aesthetics for your brand, or run ads featuring these trendy hues.

 https://tinyurl.com/52wk5sus

Minimalist Carousel Graphics 🖼️

• Clean, minimalist carousel posts with text overlays are trending on Instagram and LinkedIn.

• These posts focus on quick tips, stats, or inspirational quotes with bold typography.
  💡 Idea: Create a carousel post with actionable tips or advice in your niche to drive saves and shares.
  
  
  

Social Search Optimization 🔎

Social media platforms like TikTok and Instagram are becoming search engines for users looking for products, services, and inspiration. To stand out, your content needs to be optimized for discoverability with keywords, hashtags, and even audio.

💡 How to optimize your content:

• Use keywords in captions: Be descriptive and specific (e.g., "How to style a trench coat for autumn").

• Add relevant hashtags: Combine trending, niche, and branded hashtags to expand reach.

• Leverage audio: Use trending sounds with descriptive titles to boost visibility.

• Optimise alt text: Add keyword-rich descriptions to visuals for better SEO and accessibility.

• Update your bio: Include searchable keywords to help your profile appear in searches.

With these simple steps, your content will be easier to find and reach the right audience.

Key Instagram Changes

A lot has been changing in the Instagram world Just to name a few….

• A new app called “Edits” is in testing.
• Reels can now be up to 3 minutes long.
• Your grid is now vertical.
• Highlights are moving to our feeds.
• Followers can now see the Reels you’ve liked.

🎶 Trending Reels
 

 
Add some personality to your February content with these trending sounds:

• LOVE – January 31, 2025

  For all the lover girls and boys out there, this Kendrick track is serving serious vibes.
  🎧 Audio: LOVE. (iab sounds edit) - iabsounds
  
  
  
  @masterhermindset
   
  
  
  

• Jerk It Out – January 31, 2025

  Calling all adventurers—this high-energy track is your go-to for amped-up Reels.
  🎧 Audio: Original audio - scubadivinglov.e
  
  
  @bohemian.surf.bum
  
   
   

   
  
  
  

🗓 Save the Date 

 

Back to School, Valentine’s, and Summer InspirationTake advantage of these key February moments to connect with your audience:

❤️ 14 February – Valentine’s Day
Celebrate love in all its forms! Share themed posts, special offers, or even Galentine’s-inspired content to bring your community together.

🌸 17 February – Random Acts of Kindness Day
Spread kindness and positivity. Encourage your followers to join in, and showcase how your brand is making a difference.

🐾 20 February – National Love Your Pet Day
Shine the spotlight on your furry friends! Share adorable pet photos, customer pet stories, or feature your favourite pet-friendly products.