The Classroom Trend Tracker 📈🔍
Nov 11, 2024
You know how fast things change—one minute, everyone’s onto something new, and the next, there’s a whole new wave of trends. That’s where we come in! Each month, we pull together the latest insights, fresh ideas, and trends we’re seeing on the horizon, so you don’t have to sift through it all yourself.
🎁 Gift Guides
Holiday season is here, and gift guides are all the rage! With over 732,000 searches, they're perfect for shoppers looking for easy inspiration. Plus, their scrollable, shareable format makes them super popular.
How to Use Gift Guides:
- Create Branded Guides: Showcase your products by creating simple “Top Gift” lists for different audiences (e.g., “Best Gifts Under $50” or “Top Gifts for Fitness Lovers”).
- Format Ideas: Use a mix of carousel images and quick demo videos to make them visually engaging.
Gift guides are a perfect way to stay top-of-mind during the season and connect authentically with holiday shoppers.
https://tinyurl.com/56p2yj53
📸 @heykatiesue
💅For the beauty and fashion brands:
For beauty and fashion brands, this is your moment! French makeup artist @alieenor’s viral video on the magic of contrast has taken off, with 7 million views and counting. Her insights have inspired countless makeup looks and outfits built around bold contrasts.
How to Join the Trend: Get your products involved! Show how they can make a bold statement with contrasting colours or unique styles.
https://www.tiktok.com/@alieenor/video/7418648810831891745
📸 @alieenor
🎉 End-of-Year Reflections & Resolutions
Start gathering up your business highlights for the year! Get creative and make a carousel or reel showcasing your favourite moments and wins.
Ideas:
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Share Milestones: Highlight major accomplishments, team growth, or product launches.
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Future Goals: Include a few goals or resolutions to engage your audience and create excitement for the year ahead.
📊 Year-End Recaps: Data in a Fun Way!
People love statistics that are relevant and surprising. Share data related to your industry, audience, or business.
Ideas:
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“This Year in Numbers”: Share a fun stat about your most popular product, most active audience, or favorite feedback received.
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Customer Stats: Highlight how your clients have benefited from your product or service (e.g., hours saved, money earned).
✨ DIY Holiday Content: Show Your Creative Side!
With the holiday season approaching, consumers are looking for fun, DIY ideas. Share quick, easy holiday tips related to your product or service.
Ideas:
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Behind-the-Scenes Holiday Prep: Show how your business is preparing for the season (decorating, packing holiday orders, etc.).
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DIY Gift Wrapping Tips: Create a short reel showing unique, eco-friendly, or branded gift-wrapping ideas. This works well for lifestyle, retail, and handmade businesses.
⚡Trending Reels:
Trend: Oops, Flipped the Camera
Trend Recap: We love a good reveal, and this trend is all about capturing that “whoops!” moment on camera. Whether it’s your best surprised face or a cute pet taking centre stage, a little spontaneity is all it takes to pull this off.
https://www.instagram.com/reels/audio/961515852497254/
📸@bandrhomestead
Trend: It’s Time
Trend Recap: The holiday vibes are kicking in, and Mariah Carey fans know exactly what that means! This trend is the perfect excuse to get festive, from twinkling lights to cozy vibes—use it while it’s here!
https://www.instagram.com/reels/audio/989424292951360?igsh=MTcxb3l2NnQzemF2bw%3D%3D
🗓️ Mark Your Calendars
What’s on This Month?
November Themes: Create Movember or Black Friday-themed content, such as limited-time offers or educational posts about men’s health.
Social Media Holidays
These fun holidays can help with content ideas!
November 13: World Kindness Day #WKD
Share a random act of kindness on your story.
November 19: National Entrepreneurs Day
Share your journey if you’re an entrepreneur!
November 30: Small Business Saturday #ShopSmall
Encourage others to support local or small businesses (including your own) for the holiday season.
