There’s so much more to social media than posting nice photos once a week and hoping people see your content. We’ll cover how to develop a social media strategy, and how you can create content that appeals to your audience and encourages engagement.

At the end of this month you’ll have a social media strategy, a clear understanding of your goals and audience, and have a content plan in place to make your social media an effective marketing tool for your business.

SEO is the process of making changes to your site to make it easier to find in Google. Being at the top of the first page is no fluke, and it brings in lots of business and opportunity if you can get there.

But how can you get your website to the top of Google and above your competitors?

This month we’ll explore the key things that Google looks at when it determines where to rank your site. We’ll cover competitor analysis to see what other businesses are doing well, and give you the means to understand how your site is currently performing for a range of words and phrases related to your business.

At the end of this month you’ll have a good understanding of what’s needed to improve your website to push it higher in the rankings and reap the rewards of being easier to find in Google.

If the idea of running paid ads on Facebook or Google gives you the sweats, then this month is going to be very valuable. When done well, paid advertising online can be an amazing source of leads and sales. But if it’s not done well, it can turn into a stressful and expensive exercise.

This month we explore the various opportunities and platforms for paid advertising and cover a range of topics, including:

• How to target your audience
• What platforms might work best for you
• How to set your budgets
• Setting goals and targets
• How to increase conversions.

At the end of this month you’ll have the confidence and a plan to successfully run paid advertising to promote what you do and bring in more business!

Email is so 2010 yeah? We hear that a lot, so this month we’re debunking that myth and showing you how you can use email to reach new people and grow your business.

We’ll cover the main platforms, show how you can put together a database of contacts, and go over some strategies for running effective email campaigns. Whether you’re service-based, sell products online or anywhere in-between, email can be an incredibly effective tool that too many businesses aren’t utilising.

At the end of this month you’ll have the confidence you need to incorporate email in your marketing.

AI is one of the biggest developments in marketing in recent years, but it’s still a great unknown for so many business owners. You hear of all these platforms that want to take your money and promise you the world, but it’s like the Wild West and you have no idea how to effectively use these tools for your benefit.

We’ll cover the main platforms you need to know about, and we’ll show you how you can use them to save you time, energy, and most importantly, money as well!

At the end of this month you’ll have a much clearer idea of the AI landscape, what tools are actually going to be of use to you, and how you can use them to effectively grow your business.

Now that you have a good understanding of the key things you can do to improve your marketing, this month is all about putting that knowledge to use.

We’ll work with you to apply your knowledge and ideas to ensure they’re effective. We’ll provide you feedback, tips and advice to make sure your marketing efforts get maximum benefit from the programme.

At this end of this month you’ll have a whole new understanding of your marketing plan, and have an effective programme in place to ensure your marketing is performing at its best.

We start the Altitude Accelerator with an onboarding call with you, your team and whoever else you think needs to be involved. In this call we’ll learn as much as we can about your business, what marketing you’re currently doing, and what you’d like to achieve.

We want to use this time to learn as much as we can about you and your business, and we’ll be answering these questions:

• What are your USPs (unique selling propositions)?
• Who is your target audience and market?
• What does your brand stand for and why do you appeal to this audience?
• What do you want to achieve with your marketing?
 

At the end of this call we’ll all have a good understanding of how to position your business online in a way that attracts your target audience and makes them want to use your products and services.

Each month you’ll be invited to 1-2 online workshops where we’ll teach you everything you need to know about that month’s topic.

These are not compulsory to attend and will be recorded, along with detailed notes, and made available to you to access in your own time as well. You’ll have lifetime access to these resources, so even after the programme is complete you’ll be able to refer back to them again and again.

As well as the workshop recordings, you’ll also receive worksheets, guides and a collection of other resources to help you each month.

These will be based on the topic being covered each month, and give you more information and practical steps for implementing what you’ve learned.

You’ll also get 24/7 access to one of our coaches. All of our coaches live and work in NZ, so we’re not fobbing you off overseas. If at any time you have any questions, want clarification or feedback, you can ask us directly and we’ll be able to respond almost immediately.

Each month we’ll run 2 feedback & implementation sessions where you can ask questions, request feedback and get personalised advice on anything marketing related.

You’ll be working through the Altitude Accelerator programme with a limited number of other businesses and people, just like you. You’ll have access to a Facebook group where you can ask questions of each other and of us, and provide feedback and assistance to your other members.

All of the resources and recordings will be made available in the Facebook group too, so you’ll have permanent access to the group and everything in it.